CHIFOO 2016 Program Details
Bounded Irrationality: Supporting Users and Creating Communities
CHIFOO’s 2016 Speaker Series, Bounded Irrationality: Supporting Users and Creating Communities, invites researchers, designers, and developers to have conversations about stories of projects and challenges wherein a rational, user-centered approach yields results that seem less-than-rational.
Designers are often told the users seek easy answers which are arrived at rationally. Said users are bound by predictable, limited amounts of time, knowledge and interest. They are bound and are understood by bounded rationality. The influence of psychologists and economists has trained us to frame solutions with this precept. Bounded rationality belies the experiences of delight and frustration in users and, perhaps, gives designers a little too much credit for knowing the user.
Design is about solving problems. Designers and developers create would-be solutions with the best of intentions. They try to help users be productive, connect, and learn in a secure online environment. Google and Amazon haven’t always delivered the best results for users despite creative think-tanks armed with the latest gadgetry. Our Fitbits haven’t exactly helped us become Olympic-hopefuls. Governments try to provide high-tech security for more citizens, but often those citizens unwittingly forfeit their privacy instead.
Paradigms for community, individuality, health, and success have changed with new technology. The problems we solve aren’t always mediated by rational actors, nor do rational actions result. The emergence of big data and user-centered insight have shown us the crazy-wisdom of crowds and the fictional persona. Amid changing technologies and contexts users are only limited by data plans and price points. As designers and users we’re now operating in a bounded irrationality.
There are three categories of focus in this year’s speaker series: Presumptive Design/UX Design (Orange), Design Practices/Education(Green), and Building Communities/Supporting Users (Blue). Each category has been assigned a color so that it can be followed throughout the year more easily.
The psychological variables influencing decision making and highlight how these factors affect a user’s performance navigating the decisions embedded in our products. Bill will offer examples of how user experience designers can address Complex decision exceeds our thinking capacity, facilitating more effective decisions through a variety of design practices.
Ward talk about the reinventing Wiki and how distributed internet’s idealistic founding with technological innovation has brewed since its inception. While venture money chases unicorns were happy to build trilobites because we’d be happy to inform the future even if we don’t own it.
For years, we’ve referred to ‘marketing as storytelling.’ This creates a problem: Storytelling involves a single narrative arc, and our customers don’t want to be dragged into a single arc. They want a space in which they can move about and create their own stories.
Faith-based communities live with many contradictions that challenge thinking about design, technology, and human interaction. The community’s tech steward must strike a balance between the needs of the community and outside influences.
Working in tandem with scripted filtration tools, moderators act as gate-keepers. Often under-paid and poorly supported, Community Moderators work invisibly at the heart of the social community. Each day, these individuals make thousands of judgement calls on behalf of the community they serve. At their best, Community Moderators provide personal care and an attention to detail which enriches each community member’s experience on an individual level. Their careful decisions contribute to a sense of safety and well-being that is the hallmark of a healthy community.
What does is mean to design for happiness? Based on a combination of design research and data science, this session will explore what makes people happiest when they use technology and what we can learn from that to design for positive outcomes.
Come join us for the annual CHI-Bowl to enjoy some indoor sports. Dig out your bowling shirt and bowl a few games, or just hang out and socialize with your friends and colleagues. Families are welcome, too!
To uncover the most common problems, designers must empathize with their users and come to know the spaces and times in which they move. In this interactive presentation, UX guru Carolyn and game designer Anna take personas and other empathy exercises to the next level.
What if intelligence itself is artificial? We’ll spend some time looking at the reasons we behave the way we do, then break down some ways to let go of our over-developed, over-appreciated consciousness so we can become more empathetic and inspired designers.
If we look closely at interactions that frustrate us we can clearly see bounded irrationality at play, disrupting our ‘expected’ path of outcomes. This talk will cover how the dynamic of neuroscience, culture, and personal preferences create “unique” rational experiences.
Prior CHIFOO Meetings in 2016:
In this talk you will learn how Presumptive Design differs from traditional user-centered design, as well as how it welcomes and leverages our irrationality by utilizing failure as the main catalyst for insight.
As designers and researchers we are passionate about discovering the real needs of our constituents and more importantly, bringing solutions that matter to their lives. But all too often we are offered a statement of the problem that is clearly not aligned with our stakeholders’ true needs.