CHIFOO 2013 Program Details

Quantifying Kick-Ass

We’ve heard it all before: “The next killer app.” “A technology game-changer.” “The future of computing: It’s here, and we built it!” In the field of User Experience, we’ve grown sadly accustomed to hyperbole, to the point where every product launch includes the promise that a company’s latest app, device, or operating system will revolutionize life as we know it.

But how many claims come anywhere even close to the truth? And, how would we know if they were true? How can we quantify “Kick-Ass?”

In its 2013 Speaker Series, CHIFOO explores this struggle: “Quantifying Kick-Ass.” The theme has two parts—the “kick-ass” part and the “quantifying” part. While quantifying would seem the easier of the two, how do we quantify “kick ass?” Kick-ass is in the eye of the beholder, right? And—What does one measure? How does one measure it, and how do the results stack up on a “kick-ass” scale?

January 16, 2013
7:00 pm


Jeanne Bradford, TCGen, Inc.

Program

Achieving Kick Ass Innovation—Graphical tools for Quantifying and Accelerating Product Development

The prevailing view of innovation is wrong. The traditional view of product development is that there is a fundamental dilemma between innovation and time to market. You can have one or the other, but not both. But this is not true. This session will provide graphical tools that you can start using immediately to help your product teams accelerate both innovation and time-to-market.  These tools can be applied to organizations of all sizes – from start up to large global organizations – and will be applied to relevant case studies.

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February 6, 2013
7:00 pm


Paul Brody, IBM

Program

Quantifying Kick-Ass ROI from Social & Mobile User Experiences in the Enterprises


Thanks to mobile device and social networks, enterprise computing stands at the start of the biggest revolution in computing since the transition to client-server. Tablets and smartphones are not laptops with small screens and no keyboards, yet that is how enterprise IT executives persist in treating them. In fact, to fully grasp the potential of these devices, enterprises will need to re-image every business process and user experience in the enterprise. This will be expensive, but when done correctly, the ROI will indeed kick-ass. This talk will address some of the challenges facing companies in thinking about the social, mobile web and how to approach user experience and business process design to achieve kick-ass ROI.

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March 13, 2013
6:59 pm


Christopher Stapleton, Simiosys.com, Real World Laboratory

Program

Experiential Make-overs: Transforming “Killing time” into “Making Memories”

Life is precious. Why waste it? Every moment counts! Experiential venues from theme parks to museums, schools, shopping centers and even hospitals are re-designing their experiences by transforming everyday activities into making memories for a lifetime. How much of our lives are robbed by killing time for the next teller, the doctor, tires being changed, waiting for a table or that 4 minute thrill ride?

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April 3, 2013
7:00 pm


Charles Austen Angell, Modern Edge

Program

Sorry Seems to be the Hardest Word

Building a Kick-Ass company is more than just difficult—it’s a high-wire act that challenges even the most skilled product development acrobats, and there’s no net. Just look at Tim Cook’s apology for Apple’s Maps application—The company that danced on the wire for so long had to swallow its pride when it kicked its own ass. What can we learn from that catastrophe? More importantly, how do you know when your product is ready to kick ass, and when your ass is hanging out?

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May 1, 2013
7:00 pm


August de los Reyes, Samsung

Program

The Emotion Commotion: 2013 Redux

This talk revisits a framework for thinking about design and emotion introduced in 2007. A little over half a decade later, design has advanced to being one of the key differentiators in the business arena—namely for its power to forge strong emotional bonds. In other words, design helps experiences kick ass. How does one measure such a seemingly unquantifiable trait? This talk addresses this question with the second chapter of our story.

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June 5, 2013
7:00 pm


Victor Ng Thow Hing, Honda Research

Program

Transforming the Driver Experience with Augmenting Reality in Cars

The program will begin with a review of Honda’s user research and design research process while developing new applications for the company’s 3-D heads-up display prototype. It will be a fairly candid talk showing lessons learned and how the team changed focus mid-way on design direction after learning about new things while designing. This included focusing more on the driver’s primary task instead of secondary tasks to help create a more engaging (“kick-ass”) experience for the driver.

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July 10, 2013
7:00 pm



Elizabeth Baron, Ford Motor Company

Program

Immersive Environments and Advanced Visualization Technologies for Testing New Car Designs

The Ford Immersive Vehicle Environment (FiVE) applies a variety of real-time, advanced visualization technologies to allow efficient, quick and effective evaluations of vehicle design proposals. Ford is using virtual and augmented reality in a unique and amazing way to simulate a multitude of customer perspectives very early in the development process. Their approach is different…it combines the best of what the virtual and physical worlds have to offer.

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August 7, 2013
5:00 pm


Social Event

Seventh Annual CHI-Bowl Party

Time to quantify just how kick-ass your bowling skills are! Please join us at the Seventh Annual CHI-Bowl event to bowl a few games or just drink a beer and socialize.

Dust off your bowling shirt! It’ll be nice and cool inside the Hollywood Bowl. In addition to shoe rental and a few rounds of bowling, CHIFOO members will enjoy free pizza and a selection of festive beverages. You won’t need to bowl a game to win one of our fabulous prizes.

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September 11, 2013
7:00 pm


Steve Sato, Sato+Partners

Program

Using Value to Position Design, UX, and HCI More Strategically In an Organization

Demonstrating the value of design in business is key to positioning design, UX and HCI more strategically in an organization. Yet demonstrating this has been a vexing challenge for designers. Using metrics that matter to leaders as the kernel in a story is key to meeting business leaders halfway in their quest to understand what design, UX and HCI can do for them. Furthermore, contrary to popular belief, there is not a clear-cut set of metrics, a “clip of silver bullets”, that works for all situations. What to measure then, is highly situational. Design Thinking is perfect for developing solutions to highly situational challenges.

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October 2, 2013
7:00 pm


Karen Mahon, Ed.D., Balefire Labs, Inc.

Program

Finding And Measuring The “Awesome” In Education

There are hundreds of thousands of apps available in the app store and the numbers are ever increasing. A reasonable percentage of these apps focus on education. But there are few apps that quantify their effectiveness or value for the students who use them or the teachers and parents who purchase them.

How can behavioral science, instructional design, gaming and UX/UI design assist in this effort, not only to build products that are effective and fun, but to define these metrics and educate consumers about how to identify them? What makes an app AWESOME and how can we quantify that? Not only in terms of fun, but in terms of teaching kids meaningful stuff! This talk will explore these questions, using example apps to illustrate the relevant features.

This event is sponsored by Clarity Innovations, which is paying for non-members to attend for free. Seating is limited, so you should register in advance to be sure you have a seat!

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November 6, 2013
7:00 pm


Robert LaCosse, Nechama Katan, Corey Pressman

Program

Three Kick-Ass Power Presentations, One Night

This month, CHIFOO presents not one, but THREE speakers who will quantify their own takes on Kick-Ass for us.

Part One: “Authentically Kick-Ass” with Robert Lacosse. The concept of kick-ass is, more often than not, resting precariously upon the notion of authenticity: that which is either original or conforms to an accepted norm set forth by an original. However, is it really that simple? In actuality, the term is more loaded in nature than it would appear. Authenticity is tied, as are all sought-after commodities, to economic dynamics. We’ll discuss why some products and concepts are viewed as authentic and other, tandem, items as old-hat and what that means to us as UX professionals.

Part Two: “What Should You Measure and How Do You Present It for Impact?” with Nechama Katan. Nechama will provide a process for continuous data discovery and analysis focused on metrics and measures that matter. We will explore some tools that provide self-service analytics and show how they can be used to maintain a relevant set of measures. Finally, good data is not enough, how it is presented matters.

Part Three: “Hopeful Monsters: Punctuated Equilibrium and the Post-Book Age” with Corey Pressman. The advent of hypertext and the new art of interaction design signal the dawn of a post-book epoch. We will focus on the User Experience Design opportunities this moment affords. Innovative products and features such as content-rich apps and shared marginalia will be presented, evaluated, and discussed.

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