Researching Meaning to Identify More Meaningful Customer Experiences

The business world has begun to talk about the need to address meaning in customers’ lives, but few have bothered to define what this means and none have developed any models or methods for how this intersects with product or service development—until now.

Nathan Shedroff, one of the the authors of Making Meaning, will present a model for meaning and methods for researching customer emotion, values, and meaning, as well as describing how it affects both business strategy and new product design.