NEWS / COMMENTARY
Call for Speakers!
CHIFOO’s 2016 Speaker Series, Bounded Irrationality: Supporting Users and Creating Communities, invites researchers, designers, and developers to have conversations about stories of projects and challenges wherein a rational, user-centered approach yields results that seem less-than-rational.
Designers are often told the users seek easy answers which are arrived at rationally. Said users are bound by predictable, limited amounts of time, knowledge and interest. They are bound and are understood by bounded rationality. The influence of psychologists and economists has trained us to frame solutions with this precept. Bounded rationality belies the experiences of delight and frustration in… READ MORE »