Ellis and Ipod Touch


Bounded Irrationality: Supporting Users and Creating Communities

Call for Speakers!

CHIFOO’s 2016 Speaker Series, Bounded Irrationality: Supporting Users and Creating Communities, invites researchers, designers, and developers to have conversations about stories of projects and challenges wherein a rational, user-centered approach yields results that seem less-than-rational.

Designers are often told the users seek easy answers which are arrived at rationally. Said users are bound by predictable, limited amounts of time, knowledge and interest. They are bound and are understood by bounded rationality.  The influence of psychologists and economists has trained us to frame solutions with this precept. Bounded rationality belies the experiences of delight and frustration in… READ MORE »


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Gamestorming - A Review by Gary Smith

If you are currently practicing design and are tired of using the same three or four techniques for the extraction, organization and presentation of material pertaining to your projects this book is worth having on your shelf. I know of one in our midst who has successfully used several of these techniques on a recent project. If you are looking for a higher-level approach to your design conundrum you won’t likely find it here.

A Playbook for Innovators, Rulebreakers, and Changemakers
by: Dave Gray, Sunni Brown, James Macanufo

Paperback: 288… READ MORE »

2015 CHIFOO Program Series

Gamefully Employed - Innovation at Play

What does it mean to “play”?  Families enjoying board games, children facing off in the street, or users staring glassy-eyed into virtual landscapes delivered via arcade, console, desktop or hand-held device?

“Play” refers more to engagement than traditional notions of entertainment. We can no longer ignore the utility of games in areas as divergent as customer loyalty and protein synthesis.

Game-inspired design delivers value that vastly exceeds its entertainment aspect. Designers and developers are increasingly employing techniques found in game theory and production. They win the hearts and influence the minds of consumers through manipulation that’s subtle to outrageous.

View 2015 Program Series »

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