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5:00 PM: CHIFOOd at New Seasons Market, Cedar Hills Crossing
6:30 PM: Registration, networking, and announcements
7:00 PM: Program and Q&A
Location: Tektronix, Inc.
Building 38, Calgary/Atlanta Room
14200 SW Karl Braun Drive
Beaverton, OR 97077
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Businesses are increasingly relying on ethnographic-based work to
catalyze new technology markets within "emerging market" countries.
This talk will draw on examples from Tony's experience in regions such
as the Middle East, India, China, and South America to highlight how
this research impacts the bottom line.
About the speaker
Dr. Tony Salvador is the Director of Research for the Emerging Markets Platforms Group (EMPG) at Intel Corporation. His team of research ethnographers, along with the rest of the business unit, is based in five different global cities. Tony will discuss some of the distinguishing features of this work—from research to residence—with an emphasis on how ethnographic and related research is integrated into the business and product outcome. Prior to his current role, Tony was a research scientist and co-founder of Intel's People & Practices Group.
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